The power of your online presence

The first question many doctors ask themselves when it comes to expanding their online and social media presence is ‘why bother?’

It can seem like another chore on a long list of daily activities you’ve got to get through to keep your business running, but there are some very compelling reasons to put in the effort.

A great case study on how to build a successful online presence is Coffs Medical Centre, which has made engaging with patients online and through social media a priority.

Their online calling card is, of course, their website, which really emphasises the people that work there.

This is complemented by their Facebook page, which strives to not only provide patients with information, but to give patients a sense of the doctors’ and staff members’ personalities.

“It is an amazing tool to connect to our patients and the local community. Our patients love it and they get to see a ‘real’ side to our doctors within the practice, as we share photos with them,” said Mandy Harrison, practice manager. “We are also able to promote awareness of many diseases and attach support details, et cetera.”

To date, Coffs Medical Centre has 1,312 followers.

Their Facebook page includes photos of the doctors and practice staff members, as well as public health announcements, such as reminders to use sunscreen. There are industry news reports, inspirational photos, and calls to support various campaigns.

But perhaps the biggest reason Coffs Medical Centre’s Facebook page is so effective, isn’t necessarily the content they’re providing, it’s the frequency at which they’re posting updates.

The practice has a dedicated staff member who is in charge of updating the Facebook page regularly.

It’s important that whomever is in charge of your Facebook page or Twitter account, is aware of social media rules for medical professionals. Check out these guidelines for more information.